Ø Fourteen years as a third party - being an internal marketer is a   
   different expertise
Ø Principals who are known by the institutional community
Ø History of successfully representing managers with differentiated
   strategies
Ø Exclusive focus on institutions
Ø Proven ability to generate business from institutions that “fit” the
   product
Ø Proven success in long only equities, private equity, real estate,
   energy, hedge, resources
Ø Conscious decision to limit engagements relative to competitors